Brokers need all the help they can get. And CaliforniaChoice delivers real service. Blue C was tapped to build a new advertising campaign highlighting the great service and partnerships the CaliforniaChoice program has to offer. It was important to them that a real connection between the people of CaliforniaChoice and the individual brokers was created, which was done through the messaging of “Where our service starts and your success continues. -- Real People providing real service.” The look is contemporary, energetic and most importantly, powerful enough to stand out in any publication they run in. This campaign will also be utilized in direct mail and online marketing. CaliforniaChoice guarantees employers easy management of multiple health plans and offers employees the choice between multiple carriers. This very successful program is one of four Choice Administrators offers brokers. Blue C is the Agency of Record for Choice Administrators and handles advertising and marketing for all products. Other projects include direct mail campaigns, tradeshow booth design, Web design, collateral and much more.