We all have e-waste. But what to do with it? That is why Goodwill of Orange County has selected Blue C to educate the community they offer the safe and easy solution for consumers and businesses to dispose of their electronics. This powerful campaign was targeted to both B2B and B2C in print with a capture at the online level. The creative delivered the message from the computer’s point of view as if it would rather be recycled or re-sold versus being thrown in the trash. This approach engaged the reader to learn more and understand what e-waste is while getting them to the website. Goodwill of Orange County E-Waste solutions offers a safe and easy way for both consumers and businesses to dispose of their electronics, working or non-working at no charge. As a state certified collector, Goodwill accepts and recycles all electronics.