Getting the ultimate power out of your monster diesel truck or powerful Mustang is as easy as saying Garrett Turbos. The leading innovator of turbocharging technologies tapped Blue C to brand and create three separate campaigns to market their new turbocharger products. The task also required the development of an overarching theme which became "Pursuit of Power." The first campaign was created for the big diesel truck market, which is growing by leaps and bounds. The second campaign was created for the Ford Mustang, Chevy Cobalt and motorsports arena. These all have very diverse personalities, yet they all want the same thing- power and performance. The third campaign that was developed was a very product-centric approach which relied on the pure attitude and benefit of the turbo. "Our firsthand knowledge of the diesel, muscle, tuner and motorsports markets allowed us to deliver the right message to the right audience," says Jeff Bentley, Creative Director and partner of Blue C. The campaigns were launched in various automotive publications nationwide in mid 2007 and are still going strong. Garrett is the world's leading pioneer of turbocharging technologies, providing engine boosting systems that can save fuel and reduce emissions while providing boost on demand.