This is where cushion and stability meets performance. From the evolution of AVIA¹s groundbreaking original Cantilever® system, comes the Convexus series athletic shoe line. AVIA hired Blue C to develop a unique and impactful ad campaign to show off the beauty and technology of this new line of athletic footwear. Built of arched Cantilevers found in the heel, Blue C’s task was not only to show the product in it¹s glory, but highlight this unique system. “These ads were designed to really show-off the features and quality without compromising the impact of the design or the brand. The ads are quite striking,” says Jeff Bentley, Creative Director. Whether you are training for a marathon, increasing fitness through aerobic workouts, in the gym lifting weights or going for daily walks, AVIA's commitment to superior design and technology will ensure that you perform to your maximum potential- all while looking stylish.