What will you do with your bonus? In order to gain the attention of 30,000 brokers who were not currently quoting Kaiser Permanente Choice Solution (KPCS), Choice Administrators offered brokers a chance to earn up to $5,000 in total replacement rewards if the broker enrolled their groups with Kaiser Permanente Choice Solution as their sole health care program. To promote this bonus program and to introduce KPCS to these prospects, Blue C developed a playful four-series Direct Mail Campaign that offered the brokers ideas on how to spend their bonus - Start a Gnome Collection or Hire a Cubical Butler. Blue C was able to take a traditional health care product and have some fun with it. About Kaiser Permanente: Kaiser Permanente Choice Solution, a Choice Administrators Program is the only small group program in California that offers employees every doctor in the state.