The hottest new shopping and entertainment destination just got a dose of cool. Blue C has launched a new fully-integrated marketing campaign to entice the allusive teen market to choose the District Promenade as the place to be this summer. Following on the heels of a photoshoot depicting "real teens" in studio and on location, Blue C developed advertising and direct mail as well as many online initiatives like the all new District Promenade myspace page, e-newsletters and online promotions with other Blue C clients like Pacific Amphitheatre and the OC Fair. Ticket giveaways, live music and entertainment is all part of the summer at The District Promenade. The District A fresh new look, just in time for summer! OC's hottest shopping and entertainment destination hired Blue C to develop a brand identity to freshen up the look and feel the shopping center had launched with the year prior. Advertising, collateral, direct mail and a website redesign were all launched in June alongside the teen-focused campaign for the lifestyle center - The District Promenade. Big-box stores like Costco and Target anchor this open-air destination full of amazing restaurants, boutiques, movies and a brand new up-scale bowling alley. The tagline "Whatever You Want" was developed to allude to the variety of shopping, dining and entertainment options available.