SRS Labs is a vital resource to consumer electronics OEMs and is the world leader in practical applications of the science of psychoacoustics. You can find their technology in over a billion products worldwide including flat panel TVs, personal computers and automotive sound systems. SRS Labs tasked Blue C with developing three unique integrated ad campaigns to raise awareness of their expertise in enabling audio devices to reproduce sound naturally and restore it to what it is supposed to be; organic, immersive and uncompromised. While creating each campaign concept, one thing became apparent - Truth can be heard. The campaigns were designed to reach consumers, the trade industry, and retailers. Each campaign is made up of a series of print ads that work together to drive traffic online to entice the audience to learn more about the innovative science behind SRS technology, and experience true Soundology. SRS Labs’ portfolio of advanced audio enhancement, voice processing, and surround sound technologies provide a wide range of audio solutions that restore audio to what it was meant to sound like. Their solutions can be used to enhance sound in mono, stereo, and multi-channel surround, and technologies also process human voice sources to improve intelligibility and clarity, particularly in mobile phones and home entertainment. The ‘SRS’ in SRS Labs stands for Sound Retrieval System. The company was formed in 1993 and is a publicly traded company on Nasdaq. Their stock symbol is SRSL.