Sycuan Resort can be described as a golfer’s paradise, a perfect destination for a weekend getaway or ideal setting to host a meeting or special event. The problem their marketing team was facing was not many people knew about it! So, Sycuan Resort asked Blue C to help them re-brand the property, then develop and execute an integrated marketing campaign to spread the word. After the new look and feel was established a brand guidelines book was created and a series of ads were executed targeting local San Diego residents, meetings and events planners, business travelers, and avid golfers. Each ad featured specific brand messages targeted to each segment, value offers, and breathtaking images of the picturesque Sycuan Resort golf courses, which happen to be rated San Diego’s #1 Golf Course by readers of the San Diego Union Tribune. Blue C also designed collateral pieces, a series of e-blast promotions to drive traffic to the resort for holidays and special events, and Flash web banners to promote Sycuan Resort’s Champion’s Club, School of Golf, Tournaments and vacation packages online. Sycuan Resort is a world-class golf resort in El Cajon, California. The property has 54-holes of golf, rooms with golf course views, an exceptional School of Golf, delicious dining options, 11 lighted tennis courts, newly renovated spa, and 6,000 feet of meeting and event space. Sycuan Resort is located just 20 minutes from San Diego International Airport.