Word & Brown delivers prompt, knowledgeable service and sales support to assist brokers in all facets of business – from pre-underwriting cases and no-cost group enrollment assistance, to same-day document pick-up and delivery, educational seminars and continuing education courses. To deliver better service, Word & Brown developed a superior on-line quoting system so brokers could get quotes faster and easier than traditional methods. They tapped Blue C to launch this program in print and online to gain more participation and awareness. We developed a fun and inviting integrated campaign that generated over 20% more visits and sign-ups to the site. This was due to the out-of-box creative that stood out in the trade publications. The Word & Brown General Agency is the leader in developing and distributing health benefit products, programs, and services for individuals, families and employer groups of all sizes in California and Nevada.