Specializing in marketing and advertising design for over sixteen years, Jeff is the creative force behind numerous award-winning campaigns in both the consumer and business-to-business environments. As the creative director at Blue C, Jeff leads his team to repeatedly raise the bar when it comes to branding and creative development. His experience in diverse industry segments gives clients an unparalleled pool of creative resources and guidance to achieve their business objectives. When Jeff is not working on a new campaign or fishing he supports many pro-bono clients and enjoys giving back to the community.
With over sixteen years in the communications industry, Eric brings extensive knowledge of marketing and advertising to Blue C. Enthusiastic about building brands, Eric has gained the trust of many respected Orange County businesses in the motorsports, automotive, travel/tourism, spirits, healthcare, financial, consumer, and B2B industries. Managing the operations for Blue C Advertising, it is his goal to bring on the most talented staff that will provide Blue C’s clients success in the marketplace. Eric is also very involved in the marketing community as a member of the following organizations: OC Ad Club, Direct Marketing Association (DMA), Healthcare Public Relations and Marketing Association (HPRMA), Las Vegas Ad Federation, and International Association of Business Communicators (IAOBC).
With over 16 years of applied experience, Jim serves as our strategy, account planning and research specialist. His focus on fundamentals, efficiency and creativity has helped make solid contributions to client campaigns and we count on him to keep current client work both on-time as well as on-strategy. His expertise includes account planning, business and marketing plans, competitor research, customer research, product development, primary and seconary research, focus groups and intercept studies. Jim is involved in the creation of marketing strategy and tactics for integrated marketing programs. His role includes bringing the consumer to the forefront of the process, linking client strategy to the audience and to inspiring the team to work with the consumer in mind. Jim wants to find out what makes people tick and use that market information and research data to guide the campaign process. The ultimate goal is to work with consumer and end user perspectives as building blocks in the process of developing advertising. This approach allows Jim and his team to weave those perspectives with client strategic goals into the campaign at every stage of the process and to inspire creative ideas that will resonate with the target audience. It is his job to understand and draw insightful conclusions not only from the consumer, but also the brand, and keep the team focused on providing Blue C clients with “the edge” that will ensure that a client’s message will achieve or surpass its goal. Jim holds an MBA in marketing management from St. John’s University in New York and been with Blue C since 2002.