Blue C Advertising, has been awarded the comprehensive brand development and positioning project for Toyota’s Tacoma TX and TX Pro package which debuted at the 2009 SEMA show. The project will take Blue C Advertising on a journey of identifying, harnessing and ultimately expressing the power of Toyota’s truck division through a unique series of design concepts and events.

The Tacoma TX package concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX helped enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years. For more information on this exciting project, please see the official Toyota press release below.

TOYOTA TACOMA TX PACKAGE CONCEPT

The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years.

Toyota used a 2010 Tacoma PreRunner SR5 as the base vehicle for the modification project. Newport Beach, Calif.-based advertising agency Blue C teamed up with Toyota to create the unique dual theme design. The driver side graphic, named Tacoma TX2, is an evolution of the current TRD design. Inspired by traditional TRD elements that convey the lifestyle of Tacoma owners, the design offers a new look and feel that is unique, yet maintains the TRD brand heritage. The passenger side graphic design, called the TX Pro, conveys the energy of today’s youth. The design theme is inspired by travels to SCORE International, Vans Warp Tours, Coachella Music Festival and SuperCross events. The “Pro” designation gives a nod to those who are passionately involved in the high-energy action sports scene.

In addition to its design themes, the Tacoma TX received several performance modifications including TRD 16 x7.5-inch off road bead lock style wheels, BF Goodrich all-terrain T/A KO LT285/75x16 tires, a TRD stainless steel Cat-Back exhaust, Cadmium plated Bilstein 5100 Series shocks, a Genuine Toyota class 4 trailer hitch, a Genuine Toyota lightweight aluminum tube steps with a black finish, a Motoextender by Amp Research, and Genuine TRD floormats.

TACOMA TX PACKAGE PARTNERS AND SPONSORS Partners and Sponsors Principle: Toyota Motor Sales, USA, Inc. Builder: Toyota Motor Sales, USA, Inc. Performance: Toyota Racing Development (TRD) Positioning and design development : Blue C Advertising